Born in 1932 in Florence, Badiani is one of the most famous artisan gelato producers in the world. In 1993, the gelato maker Orazio Pomposi and his two sons Paolo and Patrizio took over the store. They took Badiani to new heights through their creative innovations with flavours and production process. In 2015, they entered the UK market by launching in Mercato Metropolitano and now have four stores across London along with a dedicated laboratory.
FYI: Gelato is not the same as icecream. It's way better.